MOCKUP · About & Team · Local Loop Digital
The grand arched stone courtyard at The Bell Tower on 34th in daylight, architecture reminiscent of grand Italian villas and haciendas
Trusted. Established.
Legendary.
About the Venue · Houston · Since 2009

The people who run the day.

A venue is a building. This is an operation.

Roger Igo broke ground at 901 W 34th Street in 2006 and opened the doors in 2009. Since then, a single in-house team of kitchen, bar, producers, and technical staff has carried more than 5,000 Houston weddings and corporate events under one roof.

2026–2027 dates are actively booking. Dates move as tours happen.

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5,000+
Events produced since 2009
2006
Built and operated by its founder since
One team
Accountable start to finish
4.8 stars
Across 1,400+ reviews
The arched entry court and bell tower at The Bell Tower on 34th at blue hour, lanterns glowing along the ivy-draped stone Broke Ground 2006 · Opened 2009
The Story of 901 W 34th

Built once, built right. Then run for it every day since.

The Bell Tower on 34th broke ground in 2006 and opened in 2009, with architecture reminiscent of grand Italian villas and haciendas: stone arches, marble staircases, courtyards, a chapel, ballrooms, and the cascading Water Wall that has become the photograph every Houston celebration wants.

In the years since, this single address has produced more than 5,000 events, holding 4.8 stars across more than 1,400 reviews. Timeless venue, exquisite cuisine, esteemed service: that was the promise on opening day, and it is still the standard the whole campus runs on, for gatherings of 50 to 2,000+ guests.

None of it happens by accident. It happens because everything that usually fractures into a dozen vendors is in-house here: the kitchen, the bar, the producers, the technical team. One roof, one team, one point of accountability. Those are the people on this page.

2006
Broke ground
2009
Opened the doors
5,000+
Events produced since
The Bell Tower on 34th exterior lit at dusk, the building Roger Igo broke ground on in 2006 Founder and President · On Site Since Day One
Founder and President

Roger Igo. On site since day one.

Roger Igo broke ground on this building in 2006 and has been on site every year since, leading the venue through more than 5,000 events. He is the author of two books on the craft, Keep On Going: The History of The Bell Tower on 34th and The Official Handbook for Producing Social Events, Weddings, and Corporate Parties, and the standard he wrote into both runs through every event here: Under promise. Over deliver.

You will not find a founder's name on the door and an absentee owner behind it. Roger walks the building, reads every review, and holds the team to the same measure the reviews do. That is why the record stands at 4.8 stars across more than 1,400 reviews.

“Time Is Precious. There Are No Do-Overs.”

The In-House Team

Hired for the day that cannot go wrong.

Four people, one operation: the kitchen, the timeline, and everything with a cable attached, all answering to the same roof.

A table set by Executive Chef Sergio Arellano's culinary team at The Bell Tower on 34th
01

Sergio Arellano

Executive Chef

Three decades in professional kitchens and more than six million meals served, including fifteen years as Executive Chef here. Every menu, from the traditional book to the full South Asian program, is cooked fresh onsite by Sergio's team. Nothing is trucked in; nothing is reheated.

A ceremony produced by Event Producer Damaris De Leon at The Bell Tower on 34th, guests sending off the couple in a cloud of bubbles
02

Damaris De Leon

Event Producer

Damaris runs events from planning through the last dance: timeline, vendors, room turns, the weather call. The venue calls its producers “Million Dollar Event Producers” for a reason: the scale of what they carry, calmly, every weekend.

A first dance in the Carillon Ballroom, run end to end by Event Producer Leslie Gonsalves
03

Leslie Gonsalves

Event Producer

Leslie is the named coordinator many couples and planners work with from first tour to farewell. Her job is simple to state and hard to do: make sure the hosts experience their own event as guests.

Staging, screens, and lighting set by Technical Director Trey Smith at The Bell Tower on 34th
04

Trey Smith

Technical Director

Sound, screens, staging, lighting, and the Magic Dance Floor: Trey owns everything with a cable attached. Built-in production run by the venue's own technical director is part of the Full Service Experience, with no third-party finger-pointing.

One Point of Accountability

We are not selling a building. We are an execution partner.

Every event here runs through the same in-house operation: kitchen, bar, coordination, and technical, under one roof. More than 5,000 events have been produced this way, including 1,000+ corporate events for Fortune 500 companies and major nonprofits. Fewer vendors, fewer variables, fewer risks.

Each event is intentionally separated and managed by its own team, completely private and uninterrupted. And the numbers are on the table from the start: clear pricing by guest count and day of week, published for anyone to read.

When a planner is involved, they lead. Our role is to support that work and make execution seamless. We don't compete with planners. We make them look brilliant.

One roof
Arrival to farewell
One team
Planning to last dance
One partner
Accountable, start to finish
See the published pricing
A courtyard banquet before the illuminated Water Wall arches, produced end to end by the in-house team
The Record

Five thousand events,
one standard.

5,000+ events produced since 2009, more than 1,000 of them corporate, holding 4.8 stars across more than 1,400 reviews.

★★★★★
"Leslie ran our timeline so we could be guests at our own wedding. Every handoff simply happened. We never once looked at a clock."
Alyssa & Marcus · Campanile & Carillon Ballroom
★★★★★
"Same venue, same team, three years running. The A/V, the room turns, the dinner: one point of accountability and zero surprises."
Corporate event planner · Annual gala, Houston
The House Standard

"We Inspire Everlasting Connections."

Timeless Venue · Exquisite Cuisine · Esteemed Service
Recognized, Year After Year Five out of five stars

The record, kept by other people.

The Knot Best of Weddings every year from 2013 to 2021, with lifetime recognition in 2017, plus WeddingWire Couples' Choice 2013–2021, Brides of Houston, Houston A-List, and Houston Press Best of 2016 & 2017. Recognition earned one event at a time since 2009.

The Knot Best of Weddings lifetime recognition badge The Knot Best of Weddings 2021 award WeddingWire Couples' Choice 2021 award Modern Weddings Houston recognition Brides of Houston
Professional Affiliations
Greater Heights Chamber NACE ILEA MPI Culinary Institute of America Disney Institute BBB Houston First
Meet Us in Person

Now you know who answers the phone.

Send your date and guest count, or come walk the venue with one of the people above. Either way, a real person replies within one business hour, Monday–Friday.

Prefer to talk first? Call (713) 868-2355 or send a question.